Custom Mobile App Development: How Can It Benefit Your Business?

Do you know what a custom mobile app can do for your business? 

Many business people when they think of a mobile app project, they miss the benefits of custom mobile app development. 

They mostly choose the popular types of apps which are already running in the market and avoid taking risks in providing something new to the audience.

And because they go with conventional mobile app ideas, they lose the chances of standing out in the competition. As a result, they have to struggle hard to generate big revenues. 

So if you still haven’t realized the benefits of custom mobile app development, time to pay attention to this now. 

If you are a-

• Entrepreneur-who has a unique mobile app concept for the audience
• Business founder- who wants to generate big profits through an innovative mobile app

This blog will tell you-

• How custom mobile app development benefits your business
• Important things you should consider while developing a custom mobile app

What is Custom Mobile App Development?

Custom mobile app development is the process of creating an app which is specifically designed as per your business requirements. A custom mobile app contains fully or partially features that are generally not available in the standard types of apps. This is specially built as per your requirement and business goals. 

However, most apps that you see in the market are custom apps. But, since they are built with conventional features that either already exist or familiar to the audience these apps are less than custom apps. 

For example, WhatsApp is a popular social messaging app. If you choose to build an app like WhatsApp, you are not developing a custom mobile app. 

But if you want to create a social messaging app almost similar to WhatsApp but integrate advanced features like augmented reality, then you need hire custom mobile app development company. Snapchat is the best example of a custom app in this case. 

Famous Examples of Custom Mobile Apps- 

1. Starbucks
2. IKEA
3. Under Armor (UA)
4. Slack
5. L’Oreal
6. Zipcar
7. DirecTV
8. Domino’s Pizza USA
9. Nike
10. United Parcel Services of America (UPS)

How Custom Mobile App Development Benefits Your Business?

1. Better Efficiency

A company can produce great business efficiency when its employees perform well. And this happens when there is effective engagement and communication between employees and the company’s stakeholders. 

While companies use many popular mobile and web applications to communicate and engage their employees at the workplace, they don’t produce good efficiency in their business operations. 

This happens because there is a lack of a common application or platform that connects all people in a single place and provides them with all the required features they need. And this is a company that needs to choose custom mobile app development. 

Instead of using several apps for different business activities, a company can create a custom mobile application with features that meets all the company’s requirements. It will not only increase the speed of communication but also boost business efficiency.

2. Boosts Productivity

Efficiency is achieved when there is good productivity. And productivity is improved when your business has quick access to tools, knowledge, and other resources to utilize them effectively. There are many mobile apps that help businesses and companies improve their productivity. 

But since every business has certain requirements, searching for the best mobile app which helps you improve your productivity might be a tough task. Therefore, you should opt to develop a custom mobile app specially designed as per your business operations and employee engagement model.

You can build a tailored app that allows you to collect and exchange all information in real-time and give powerful tools to your employees to improve their performance. 

3. Reliable Data Security

Data security is the top concern for any company. In the current time, mobile app security is getting more complex, you can’t rely on conventional or normal security features. After all, your app stores the sensitive and critical information of users and your company. And you don’t want to put them at risk. 

There are many cases of data losses and security breaches that happened in even top mobile apps. As a result, it has led to a great loss in terms of brand reputation and financial loss. 

This is where custom mobile app development is needed. It gives you full freedom to integrate any technologies that you want. You can choose any databases, server, cloud storage, or other technologies as per your budget and preference for ensuring your app data. 

4. Specially Made for You

A mobile app gets successful when it solves users’ problems. They don’t care or are not aware of the technical things such as what type of the app is or what tech stack has been used to develop the app. 

They simply care whether your app effectively solves their problems or not. Your app should serve the complete mobile experience to users and fulfill their requirements. 

Just like people want to have sewn clothes specifically designed for their body measurements, your app when developed as per specific requirements of your business model and customer requirements, gets more capability to meet users’ expectations and produce favorable results for your business. 

5. Generate Better ROI

Most app owners usually have a great headache over how much does it cost to develop mobile app to evaluate whether the app will be able to produce sufficient ROI.

While most apps are built on popular or conventional revenue models so they standard time to generate sufficient revenue. But since the custom app is built keeping your business requirements in mind, it works as a more profitable asset because it offers effective revenue options. When your app is tailored for your certain business need and user problem, your business gets better ROI. 

6. Take Competitive Advantage   

It is one of the top benefits of custom mobile app development. Most app founders and businesses focus on developing standard or popular types of mobile apps. They try to avoid taking risks of creating customized or tailored apps due to the fear of whether the audience would like the app or not. 

But if your custom app is really meant to help users and provide them with unique features which are rarely found in other apps, your mobile app can take a competitive advantage in the market. Being unique helps you stand out in the competition and set your app different from others. 

Things You Shouldn’t Miss in the Custom Mobile App Development

It may sound lucrative to you after reading the benefits of custom mobile applications. But since this type of app requires a specific development approach, you will need to focus on various essential things while developing a custom mobile app for your business. Take a look at the below-

1. Understand Your App Requirements Carefully 

Mobile app development is a complex software engineering process. Every step involves great effort and accordingly impacts your mobile app development cost. Therefore, when you start the custom app development project, you should accurately and carefully understand your app’s requirements.

You should conduct in-depth market research to find out what exactly your target audience needs and what features are required to solve their existing problems in your niche. A custom app may be a bit or entirely different from common types of apps. 

Hence, when you offer something unique to the audience, make sure it matches their needs and fits your business model. To accurately understand your app requirement, you should

1. Conduct an in-depth market research
2. Define your app features and functionality
3. Brainstorm with your developers and project manager
4. Conduct a survey and get real-life feedback from users
   

2. Develop a Bespoke App Monetization Model

A custom mobile app is specifically built as per your business model and user’s requirements. It carries some unique features or in-app services which might not be available in other apps in the market. Therefore, you should create a bespoke app monetization model that works as per your business model and generate good revenues. 

You should properly analyze which app monetization or revenue model suits your custom app and will help you generate better ROI. This factor matters a lot, especially for eCommerce businesses that want to make a unique app for their online store but ensure their app also produces great ROI as compared to the cost to develop eCommerce mobile app.

3. Incorporate Trends 

A custom app gives you the liberty to integrate the latest tech trends and innovations. You can add AR/VR features to give a unique mobile experience to users. Or integrate AI-voice assistance to empower users to use the app with voice commands. 

Try to incorporate innovations and technology trends that are high in demand and that have the potential to solve or mitigate your target audience’s problems. 

Even a single innovative feature can help your app stand out in the consumer market. Here are the latest trends and innovations that you can consider incorporating into the app:

• Cloud computing
• IoT
• AR/VR
• Blockchain
• AI-based Predictive Analytics
• Face recognition
• AI-powered virtual assistants
• Hyper-Personalization

4. Work with a Reliable Mobile App Development Company

Developing a custom mobile app requires professional app development skills and expertise.   Since you are creating a mobile app that is a bit different and specifically meant for your business model, it requires a pre-defined development approach and effective methodology to create the flawless final product. 

Therefore, you need a reliable mobile app development company that holds wide experience and years of experience in developing customized mobile apps for ranging businesses. However, most industry leaders recommend business people to work with the Best Mobile App Development Company in India since they utilize the best of all resources and build a quality app solely designed as per your business needs. 

How MobileCoderz Can Help You Develop Custom App!

MobileCoderz is the top mobile app development company. We have the industry’s most qualified mobile app developers, UI/UX designers, and software engineers who hold years of hands-on experience in creating custom apps for a variety of businesses. 

At MobileCodez, we have a flexible and agile methodology to create mobile apps tailored to your business requirements. It is our excellence in custom app development through which we have supported our many international clients to succeed impressively in the market by providing them with specialized mobile app solutions. 

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